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Posts (continued)

• Category: Marketing Transformation (continued)
  • 3 Steps to Building 1-to-1 Relationships with Event-Based Triggers
  • 3 Areas of Change for Demand-Side Platforms in 2017
  • 3 Ways Customer Journeys Improve Financial Service Experiences
  • 5 Ways to Optimize Customer Journeys in Journey Builder
  • Custom Contextual Targeting for Cross-Channel Display Advertising
  • Empower Your Digital Marketing by Bridging CRM, 1st Party Data, and Cross-Channel Marketing Platforms
  • Enterprise Marketing Management Platforms and In-Store Beacon Technology
  • From Customer Experience to Smart Consumption: A Data-driven Approach to the Utilities Industry
  • How IBM Interact Connects Live Chats with Retargeting Strategies
  • How to enhance your members’ healthcare experience and engagement in a digital-first world
  • Personalization for your Mobile Marketing Practice
  • Retargeting Emails and CRMs with First-Party Audience Data
  • Salesforce Journey Builder: Three (often overlooked) capabilities for maximum marketing impact
  • The Importance of Customer Journeys on the Customer Experience
  • Why Marketers Need to Start Using SMS Channels
• Category: Adobe
  • A MarTech Success Story: Helping our Casino Client Reach New Heights of Profitability
  • Acing a Hybrid Marketing Delivery Model: A Beauty Retailer’s Strategic Path to Enhanced Efficiency and Campaign Success
  • B2B Real-Time Lead Assignment with SMS Gateway
  • Adobe Campaign Classic V7 to V8 Migration: Enhancing Operational Efficiency and Performance
  • Build Customer Journeys from Online and Offline Data Sources
  • Decreasing Time to Market for Multi-Channel Campaigns
  • Deliver personalized customer journey experiences with marketing roadmaps
  • Enable operation efficiencies with AEM
  • Enabling High Volume Appointment Confirmations in Salesforce CRM with Calendar Reminders
  • From Platform Lockouts to 24/7 Stability: The Impact of Adobe Campaign Classic V7 to V8 Migration for a Telco Client
  • Grow brand engagement via community involvement by leveraging AEM
  • Leveraging Adobe Analytics with Adobe Campaign Classic & Munvo’s SMS Gateway for Targeted Offers
  • Migrate Adobe Campaign to Google Cloud Platform
  • Leveraging Adobe Experience Platform for Unified Profiling
  • Streamlining Customer Responses and Data Separation for a Telecomm Provider
  • Transforming Customer Engagement and Offer Management for a Premier Las Vegas Casino Resort with Adobe Campaign Classic V8
  • Transforming Marketing with Adobe’s Powerhouse Trio: Experience Platform, Journey Optimizer, and Customer Journey Analytics
  • Transforming SMS Campaign Reporting: Empowering Data-Driven Decisions with Custom Tableau Dashboards Website
  • Unleashing the Power of Adobe Analytics with a Data Driven Approach
  • Revolutionizing Digital Asset Management for Enhanced Collaboration and Security: A Story on Casino Client Integration with AEM Assets Essentials
• Category: Adobe
  • AI-Enhanced Abandoned Cart
  • Base Implementation
  • Build an offer redemption system
  • Cart Abandonment Recovery
  • Fraud Detection & Web Behavior Targeting
  • Employee Onboarding with AEM Forms and Intranet
  • Event-Based Triggers
  • Personalized Offers and Promotions Integration
  • High-Quality Emails
  • Real-Time Offers & Loyalty Tiers
  • Implementing AEM Assets as a Digital Asset Management Solution
  • Leveraging AEM Assets for Marketing Campaigns
  • Partitioning
  • Personalized Multichannel Marketing with AEM Assets and Sites
  • Real-Time Messaging (ACS)
  • Website real-time offers integration
  • Subscription Management
  • Service Notifications & Offer Redemption
• Category: Adobe Conferences
  • 2019 SAS Global Forum: Recap
  • Gartner 2022 Marketing Symposium: 3 Key Takeaways
• Category: campaignQA
  • Complying With Privacy Laws Using campaignQA
• Category: Data and Analytics
  • How Voice Activation is Reshaping the Search Landscape
  • Are Third-Party Cookies Here to Stay?
  • Apple iOS15 new privacy features to change marketing strategies
  • The Facts: Hadoop Big Data vs. Relational Databases
  • The Power of Predictive Analytics
• Category: Event Gateway
  • Appointment Management & Prescription Refills
• Category: Event Gateway
  • The Power of Real-Time Decision-Making in Enterprises: A Case for Event Gateway
• Category: Google Cloud
  • AI, Search, and Personalization: Key Takeaways from Google I/O 2025
  • Amplify Your Business Insights with AI in Google BigQuery
  • Unlocking Enterprise Productivity with Google Agentspace: An AI Revolution Beyond Chatbots
• Category: Implementation
  • Spearheading Innovation: How a Leading Telecom Provider Mastered Real-Time Marketing
  • Upgrading to Unica V12: A Comprehensive Guide to New Features and Benefits
• Category: Marketing Operations
  • Best Practices for a Business Requirements Document (BRD)
  • Command Performance: Seeking and Solving with Munvo Companion
  • Location-Based Marketing: Using Geo-location to Improve Direct Marketing
  • Make an Impression with Personalized Marketing
  • The 5 Business Processes of Marketing Resource Management (MRM)
  • The Importance of Business Process Management
  • What does Customer Centricity mean in 2023?
  • The Future of Marketing Management: 5 Trends to Watch in 2023 and Beyond
  • The Real-Time Challenge of Inbound Marketing Strategies
• Category: Unica
  • 10 Steps to Enhance Campaign Reach: Integrating Top-Up Techniques with Advanced Merge Processes in Unica Campaign
  • Best Practices for Outbound and Inbound Marketing
  • Understanding Outbound vs. Inbound Marketing
  • Hadoop Integration Guide for Unica Campaign
  • Enhancing Data Quality with Automated QA in Unica Campaign
  • Enhancing Performance: Mastering Temporary Tables and Extract Tokens in Unica Campaign
  • Custom Macros for Unica Campaign
  • How to Daisy Chain Your Scheduled Flowcharts in Unica Campaign
  • Overcoming Post-Launch Challenges – Leveraging Unica Campaign Flowcharts for Accurate Marketing Insights
  • Rethinking Marketing: The Superiority of Journey Marketing Over Traditional Funnels
  • Unleashing Unica’s Triad of Data Processing Powers
  • The Ultimate Comparison of HCL Unica with Other Marketing Automation Platforms for Enterprise Leaders