Before partnering with Munvo, the client was experiencing performance and stability issues within their Adobe Campaign Classic (ACC) platform. Critical marketing workflows were taking excessively long to process, often resulting in delays that jeopardized campaign timelines and revenue.
Even more disruptive were recurring platform lockouts—occurring at least once a month—caused by concurrent heavy processes that overwhelmed the system. These outages not only made Adobe Campaign temporarily unusable but required dedicated monitoring, frequent manual resets, and out-of-hours interventions by the technical team.
Due to processing limitations in their existing version, the client also struggled to execute large data imports and complex tracking/reporting workflows. As a result, marketing teams spent countless hours troubleshooting or idle, unable to meet campaign deadlines or scale initiatives effectively.
To address these challenges, Munvo led the planning, execution, and monitoring of the client’s Adobe Campaign Classic migration to V8, leveraging the enhanced capabilities of Snowflake database integration.
The impact of this migration extended beyond improved performance—it unlocked new capabilities and operational efficiency across the client’s marketing team:
Imports, exports, and complex workflows now execute up to 80% faster
No platform lockouts post-migration, compared to monthly disruptions in V7
Enabled new tracking and reporting exports that were previously impossible
Delivered real-time marketing insights that fuel machine learning initiatives
Estimated cost savings of $550K annually from reduced downtime and support needs
The entire Munvo teams worked quickly and professionally to see this project through. They handled many custom and complicated use cases with diligence and expertise that was praised and appreciated by the client. Truly, this was one of our many examples of how well our teams can take client’s to the next level in marketing technology.
Munvo was paramount to the success of this migration and the improvement of our tech stack. We were in good hands with a partner who managed the project from beginning to end with minimal customer impact. They provided great stewardship, support, and knowledge and have saved us hundreds of thousands in technical support that could be better spent on bigger initiatives.
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