Adobe Experience Manager and Unica Campaign: Customer Focus Epitomized

While Munvo’s experience with Unica extends to all modules of the marketing solutions suite, its integration with AEM is highly effective for streamlining marketing processes. Of course, Unica can be combined with a number of content managers, but its integration with AEM is particularly fitting. Not only does AEM work well with Campaign, its compatibility extends to both Interact and Plan. It is this convenience and flexibility that allows users to quickly adapt their content based on various consumer needs and contexts.

More specifically, Unica can consistently target the ideal audience across all channels. AEM, meanwhile, provides creative and visual content for more compelling interactions designed around customer profile attributes. Marketers will then be able to do randomized A/B testing to compare the audience’s receptivity to distinct marketing materials (i.e. contrasting supporting visuals). Through diverse personalization features, you can put together thorough and timely digital assets that will actually resonate with the right audiences.

The integration between Unica Campaign and AEM also prompts you to connect with consumers in real time, based on their exact place within the current customer journey. This can provide insight on potential buyers so that your team is able to strategize and further direct the conversation.

Seeing as performance is measured while the engagement occurs, you’ll be notified when any sort of immediate action is required. This heightened system of surveillance and error prevention gives your creative and marketing departments the control and agility to actively manage customer experiences, without having to rely on IT intervention to make specific changes. In other words, it allows them to resolve and respond to end-user issues, inquiries, and requests directly, instead of seeking out external sources of support.

It’s time to rethink the way that content reaches and engages its recipients. For a reliable marketing ecosystem that is well-maintained and up to date, you’ll want to deploy interactive digital campaigns efficiently and at scale. Almost 15 years and 200 projects later, our consultants at Munvo can now fully attest to the power and performance of Unica Campaign when paired with AEM.