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AI Agents Take the Lead: Munvo at Salesforce Connections 2025

Kevin Clarke July 1, 2025
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AI Agents Take the Lead: Munvo at Salesforce Connections 2025

The Munvo team was excited to attend Salesforce Connections 2025, held from June 11–12 in Chicago. This year’s theme — “Where marketers and AI agents connect” — underscored a powerful shift toward agentic marketing, where AI agents become active collaborators across the customer journey. The event spotlighted how real-time intelligence, automation, and cross-cloud orchestration are transforming marketing into a smarter, more connected, and deeply personalized experience.

Marketing Cloud Next: AI Agents Take Center Stage

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A standout announcement was Marketing Cloud Next, now built natively on Salesforce Core and powered by Agentforce. Designed for today’s fast-paced environment, this innovation changes how marketers operate — replacing manual tasks with AI-powered automation across every stage of the customer journey. Key capabilities include:
  • End-to-end campaign building with AI agents orchestrating everything from content creation to segmentation.
  • Two-way, real-time engagement across channels — goodbye to “noreply@” emails and hello to truly conversational marketing.
  • Lead qualification and scheduling handled directly by AI, reducing human touchpoints and accelerating pipeline velocity.
  • Deep integration with Data Cloud, unlocking unified, real-time profiles that power smarter decisions and personalization.

Data Cloud Evolves: Speed, Scale, and Activation

Salesforce continues to evolve Data Cloud into the connective tissue between every Salesforce app. The latest updates are all about speed, flexibility, and deeper connections:
  • Real-time ingestion of both structured and unstructured data with a zero-copy architecture.
  • New connectors for Salesforce clouds and ad platforms, enabling seamless cross-channel activation.
  • Sub-second personalization, journey triggers, and audience segmentation — all powered by live, unified data.
This enables businesses to not only understand customers better, but act on that understanding instantly.

Strategic Marketing Shifts Unveiled

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The conference made one thing clear: we’ve entered a new era of AI-powered execution. It’s not just about using AI to analyze performance — it’s about having AI agents actively run your campaigns. Here’s how the strategic themes are shifting:
  • AI agents are the new marketing teammates, not just advisors.
  • Dynamic journeys are replacing static campaigns.
  • Flow is becoming the orchestration engine across all Salesforce clouds.
These trends are shaping what Salesforce calls agentic marketing — a world where agents perform the work, not just guide it.

Real-World Use Cases: From Vision to Action

Agentforce is more than a concept — it’s live and ready. Salesforce Connections showcased several compelling use cases that demonstrate how agentic marketing can be deployed today:
  • WhatsApp as a sales and service powerhouse: AI agents can chat with customers in real time, offering product recommendations, handling returns, or answering questions — all from the same interface.
  • Conversational lead capture: No more clunky web forms. Agents engage visitors, collect lead data, and schedule follow-ups automatically.
  • Event personalization: AI agents act as personal concierges, helping attendees plan their schedules with tailored recommendations.

Cross-Cloud Power: Where Marketing, Sales, and Service Meet

AI agents are dissolving the lines between Salesforce Clouds:

  • Marketing + Commerce: Personal shopper agents guide users to their ideal purchase based on behavior and preferences.
  • Marketing + Service: Re-engagement campaigns are now proactive, resolving issues before they escalate.
  • Marketing + Sales: AI agents nurture inbound leads, respond with tailored messaging, and ensure no opportunity is missed.

What sets this AI evolution apart is the focus on action, not just insight. These aren’t passive assistants — they’re active agents driving business outcomes. By connecting natively to all Salesforce Clouds and being fueled by unified, real-time data, Agentforce represents a fundamental leap forward in intelligent, scalable marketing.

Conclusion

At Munvo, we see this as a defining moment for the industry. The future of marketing is intelligent, agentic, and personalized at scale — and it’s here today. We’re energized by the possibilities and look forward to helping our clients adopt these powerful innovations in their own marketing strategies.

Ready to get Started?

Whether you’re just starting your journey with Salesforce or looking to take full advantage of Agentforce, Marketing Cloud Next, and Data Cloud — Munvo is here to help. As a trusted Salesforce partner, we specialize in enabling intelligent, data-driven marketing strategies that deliver results.

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