Today’s ‘mobile-first’ mentality drives marketing campaigns that are increasingly dynamic and highly contextualized. It has never been so crucial to market your business to mobile users whose handheld devices are always in sight. Despite lingering uncertainties surrounding COVID-19, mobile remains the fastest growing channel to engage in meaningful marketing communications. All it takes is the right approach to incorporate response tracking into your marketing automation solution, and to create messages that connect deeply with your targeted audiences.
We’ve all heard the expression to “put yourself in other peoples’ shoes.” Parallel to that old precept, the best way to build consistent and logical mobile conversations is to imagine or even adopt the recipient’s perspective. What happens to SMS or MMS campaigns if users go off script? Perhaps they’d like to opt out or ask for further assistance? Where else might they veer the conversation?
This is just one major challenge that Munvo’s SMS Gateway©, an Adobe Amplify accredited solution, handles through its personalized response compliance to industry standard keywords—not to mention, customizable or catch-all responses to replies from the recipient.
Conversation trees drive interactive dialogues between you and your customers – and there are great tools out there to help you harness them. Munvo’s SMS Gateway enables you to build pre-determined conversations to automate customer engagement (without the frustration of dealing with chat bots!) While chat bots can be great for deploying generic communications without any specific or pre-determined needs, SMS Gateway handles detailed dialogues that involve particular questions, scripts, and processes, predicated on its conversational abilities.
Thanks to key features like node redirection, session handling, and support for regular expressions, SMS Gateway provides marketers with all of the tools that they need to assemble unique conversations according to a variety of use cases.
Give your customer engagement a boost with personalized SMS or MMS options. Technologies like SMS Gateway support personalization tags within their nodes, which can then be replaced with the data already acquired from their recipients. With automated, individualized content, you can easily avoid ‘firing and forgetting’ in order to reduce marketing fatigue and substantially increase the quality of your customers’ digital experiences.
While Munvo’s SMS Gateway is fully operational on its own, it can also be integrated into any API-driven digital marketing solution. Your system is notified through the use of webhooks, which are sent out as specific nodes are reached. This allows you to react and trigger a particular action in response. Conversely, you can use SMS Gateway as an extension by sending SMS / MMS at the exact moment an event occurs in your system.
Contemporary marketers know that data is king. If you want to get ahead of the curve, you need ample data to gain insights on your customers’ behaviours and habits to better develop their customer profiles.
So, how can you make the most of all the data collected by the SMS Gateway? Through a simple API call, you can automatically fetch both transactional and session records, in addition to records of customers who may have opted out. For a quick look, you might use the ‘Tables’ page and browse your data there, or harness the ‘Reporting’ dashboard for a clearer picture of how your SMS campaign is performing.
Through Munvo’s suggestions, you can tackle your next mobile marketing initiatives and get to know your customers’ preferences, interests, and impulses. Adopting these best practices will enable you to learn more about your recipients, attract targeted audience attention, and further enhance your use of the mobile marketing channel.
“PLUS COMPANY” AND “COMPANY” MEAN PLUS COMPANY CANADA INC. AND ITS AFFILIATES AND BUSINESS UNITS IN CANADA.
Plus Company respects the privacy of its customers.
This Policy concerns you. It describes how we collect, use, disclose and protect your personal information, including when you visit our website or any website we own, operate or control (collectively, the “Site”), when you contact us by phone or email or when you communicate with us via social media.
We may update this Policy (see “Changes to the Policy” below).
You should read this entire Policy before submitting information to us or using our Site. If you submit personal information to us, we assume that you authorize us to use and disclose it as described in this Policy.
Personal information is information that identifies you directly or indirectly, on its own or with other information, such as your name, contact details or IP address.
We may make full use of all information that is de-identified, aggregated or otherwise not in personally identifiable form.
We collect personal information …
When do we collect your personal information?
What type of personal information do we collect?
Why do we need it?
As part of our business operations, we may disclose personal information to the following categories of third parties:
We currently retain personal information in North America.
We may disclose personal information in locations other than your country, province or state of residence, where privacy laws may differ.
If your personal information is used outside your country, province or state of residence, it is subject to the laws of the place where it is located and may be disclosed to governments, courts, law enforcement agencies or regulatory bodies of that place, or disclosed in accordance with the laws of that place. However, our practices regarding your personal information will remain governed by this Policy and by applicable privacy laws.
We will retain your personal information (collected through online and offline methods) for as long as it is necessary for the purposes described in this Policy. We will also retain and use your personal information to the extent necessary to comply with our legal obligations, resolve disputes and enforce our legal agreements and policies.
We take reasonable, appropriate steps to protect personal data from loss, misuse and unauthorized access, disclosure, alteration or destruction, whether in transmission or storage. Remember, however, that no security system is infallible and that transmission over the Internet is not perfectly secure or error-free.
We use a secure server. Only authorized persons have the right to access this information, which they are required to keep strictly confidential.
Right to access and correct
You may request access to and obtain a copy of the personal information we hold about you.
If any personal information about you is inaccurate, incomplete or ambiguous, or if the collection, disclosure or retention of such personal information is not permitted by law, you may require that it be rectified.
You can also ask us for information about the source of your personal information (if it was not obtained from you), as well as the names of persons who have access to your information and details about how long it is kept.
Right to withdraw your consent
You may request to withdraw your consent to our use or disclosure of your personal information.
In most cases, withdrawing your consent means that we will no longer be able to offer you certain services. Otherwise, we will inform you of the consequences of refusal in our request for consent.
To exercise your rights, please send a request in writing, along with proof of identity, to our Privacy Officer at the contact information provided under How to contact us.
Once your request has been received, we will respond in writing within 30 days.